To get the office involved, we included a "Nanner Notes" section on-set for people to add some of their creative mojo. Over time our set would come to life with notes and drawings and even one stab-victim banana (shoutout to whoever did that).
We kept Donovan's "Mellow Yellow" on a loop the entire stream. Remember the whole "paint drying" philosophy? Yeah, this helped.
I can't claim all of the glory for this. Shoutout to Marta King and Kim Daley for being excited enough about my idea to help build out this purrrty set.
We concluded the campaign by catching a high-res screen shot of someone sensually taking a bite out of one of our perfectly ripe bananas. Ignore the freckles on the peel, apparently constant exposure to intense studio light affects the ripening process.