For 12 weeks we kept fans guessing, played games with them and teased them with glimpses of the shoe and appearances from Harden before finally unveiling the shoe in late October.
WEEK 2 /// S P A R K
Adidas was hosting a VR experience with Harden in a few different countries across the world, so we made some videos that teased their locations with subtitles and secret coordinates.
WEEK 5 /// L O V E , H A T E
People love to love Harden. People love to hate Harden. And they love to talk about it. We used comments people left in the previous weeks and let them choose their side.
Creative Directors: Pat McCaren, James Robinson /// Writer: Nick Bynum /// Designers: Forest Martin, Jacob Cowdin /// /// Director: James Carroll