ULTRA SUPER BOWL '23
We took people back to Bushwood during Super Bowl LVII. Where once again the stuffy country club establishment was shaken up by a bunch of new members.
Only this time around, those new members were some of the greatest athletes in the world, bringing with them a new fun approach to the game.
Less stuffy, less elitist, more inclusive and always enjoyable.
During Super Bowl LVII, we brought back the cult classic, Caddyshack.
where once again, the stuffy Bushwood country club establishment was shaken up by a bunch of new members. Only this time ‘round, those new members were some of the greatest athletes in the world, bringing with them a more enjoyable approach to the game.
“New members day” | TVC
the caddyshack collection
this super bowl campaign included a partnership with the popular golf apparel brand, devereux. together, we created a caddyshack-inspired collection that included their first ever women’s line. the collection debuted in our super bowl spot as a shoppable feature.
Select press
new york times “Nostalgia makes the heart grow fonder? Advertisers sure seem to think so”
USA TODAY “Watch Serena Williams, Brian Cox swing away in Michelob ULTRA's Super Bowl ad”
ESQUIRE “The Best Super Bowl Commercials of 2023”
THE DRUM “The 5 most effective Super Bowl LVII ads so far”
ROLLING STONE “Ranking the Super Bowl 50 Movie Trailers”
variety “Michelob Ultra, Netflix Strike Super Bowl Team-Up to Promote ‘Full Swing’ Golf Documentary”
forbes “Super Bowl 2023: Here Are The Commercials To Watch Out For”
FAST COMPANY “How Super Bowl ad teasers manipulate you—in the best possible way”
Made with Sam McCluskey, Tom Hall, Blair Warren, Matt Mulvey and more at WKNY. Directed by Rachel Morrison.
