UNITED NATIONS
In 2015, nations around the world agreed to 17 Sustainable Development Goals for a sustainable planet.
In 2019, many people still weren’t aware that these goals exist.
Right around the time the UN approached us to help raise awareness for the SDG’s, Greta Thunberg had just started her sailboat journey across the Atlantic Ocean. So, to put the SDG’s in front of a global audience, we created a flotilla of 17 sailboats — each painted in one of the 17 SDG colors — to greet Greta upon her arrival to NYC.
In 2015, nations around the world agreed to 17 Sustainable Development Goals for a sustainable planet. Today, many people still aren’t aware that these goals even existed.
Right around the time the UN approached us to help raise awareness for the 17 SDG’s, Greta Thunberg had just started her sailboat journey across the Atlantic Ocean. So, to put the SDG’s in front of a global audience, we created a flotilla of 17 sailboats — each one designed to represent one of the 17 SDG colors — to greet Greta upon her arrival to NYC.
We caught the attention of two pretty important individuals.
press coverage & social buzz
Made at TBWA/Melbourne
