POP TARTS
Every signature shoe comes with a story.
For three months, we told that story… without ever showing the shoe.
Growing up a Rockets fan, I was beyond excited to show the rise of a superstar and the unique story he brought to his first signature shoe.
Shorty - Winner, Best use of Instagram (Project Harden)
Shorty - Finalist, Best in sports category (Project Harden)
Clio Sports - Silver, Best use of single platform (Project Harden)
Rosey Awards - Winner, Best online advertising (Project Harden)
We resurrected a dead Pop Tarts mascot.
At the 2023 Pop Tarts Bowl, the Strawberry Frosted mascot was put into a toaster and eaten by THE WINNING TEAM on live television. AT THE 2024 Pop Tarts Bowl, we brought him back from the dead.
Right before the game, we put on an in-game memoriam honoring dead Strawberry’s life, including a video that played on the jumbotron. Then we revealed his half-eaten body high up in the stadium rafters.
SELECT PRESS
SPORTS ILLUSTRATED “Pop-Tarts Bowl Resurrected the Strawberry Frosted Mascot That Got Eaten Last Year”
ROLLING STONE “POP-TARTS BOWL AGAIN DELIVERS WITH MORE EDIBLE INSANITY, ZOMBIE MASCOT”
USA TODAY “The Strawberry Pop-Tarts Bowl mascot rose from the dead during this year's edition”
mashable “College football's unhinged Pop-Tarts Bowl inspired memes, religious imagery, and so much more”
TODAY “The second annual Pop-Tarts Bowl was somehow even more wild than last year”
CBS SPORTS “Edible mascots, zombie pastries and a frantic finish: Iowa State's Pop-Tarts Bowl win over Miami had it all”
BARSTOOL “Last Year's Deceased Strawberry Pop-Tart Rose From the Dead During This Year's Pop-Tarts Bowl”
WASHINGTON POST
TMZ
HUFFPOST
YAHOO SPORTS
NBC SPORTS
Made with Jason Gan, Nick Kaplan, Julia Neumann and more at Le Truc.
