How do you teach people about Twitter's many features, but not make it feel like a classroom lecture?
Metaphors. Instead of doing your typical point-and-shoot How To videos, we came up with a series of visual metaphors that gave people a little more of a reason to care. In total, we released 24 of these videos.
How does Twitter make you feel?
We were asked to remind people what made Twitter and its features so special. so rather than diving into a ui exploration, we created metaphors. In total, we released 24 of these videos.
“Polls”
“Reply”
“Mute”
“Beyond 140”
“Gifs”
“Like”
Made with Will Paugh, Kim Daley, Dominic Orlando and more at Swift.
